How EsoTech manages marketing work responsibly.

Marketing Scope

EsoTech may provide content planning, captions, graphics direction, campaign setup, audience targeting, keyword planning, SEO improvements, analytics review and monthly reporting depending on the approved service.

Client Approval

Clients are responsible for reviewing and approving key campaign messages, offers, prices, package details, travel claims and business information before publication or advertising.

Advertising Budget

Ad spend is separate from EsoTech management fees unless clearly stated in the quotation. Advertising platforms such as Meta and Google charge based on their own billing systems and auction performance.

No Guaranteed Sales

EsoTech works to improve visibility, traffic, inquiries, tracking and conversion readiness, but we cannot guarantee exact sales, bookings, leads, rankings or revenue because results depend on market demand, budget, competition, offer quality, response speed and platform behavior.

Platform Rules

Campaigns must follow the policies of Meta, Google, TikTok, YouTube, LinkedIn and any other platform used. EsoTech may refuse or pause work that involves misleading claims, prohibited content, fake engagement, spam or policy violations.

Access and Ownership

Clients should provide correct access to pages, ad accounts, analytics, websites or business tools. Ownership of client business accounts remains with the client unless a separate agreement states otherwise.

Reporting

Marketing reports may include reach, impressions, clicks, inquiries, cost per result, conversion signals, SEO progress and recommendations. Some metrics depend on platform tracking, pixel setup and data availability.

Content and Media

Clients are responsible for providing accurate photos, videos, package details, prices, licenses and travel information. EsoTech may create or improve content based on the materials provided and approved by the client.